<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Isto não é um roteiro]]></title><description><![CDATA[Sim, eu escrevo paa fazer roteiro para outros formatos de conteúdo.]]></description><link>https://istonaoeumroteiro.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!W2VQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe91e0399-7ebf-4134-a005-93c52f572354_2048x2048.png</url><title>Isto não é um roteiro</title><link>https://istonaoeumroteiro.substack.com</link></image><generator>Substack</generator><lastBuildDate>Thu, 14 May 2026 19:04:51 GMT</lastBuildDate><atom:link href="https://istonaoeumroteiro.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Mary em Órbita]]></copyright><language><![CDATA[pt]]></language><webMaster><![CDATA[istonaoeumroteiro@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[istonaoeumroteiro@substack.com]]></itunes:email><itunes:name><![CDATA[Mary em Órbita]]></itunes:name></itunes:owner><itunes:author><![CDATA[Mary em Órbita]]></itunes:author><googleplay:owner><![CDATA[istonaoeumroteiro@substack.com]]></googleplay:owner><googleplay:email><![CDATA[istonaoeumroteiro@substack.com]]></googleplay:email><googleplay:author><![CDATA[Mary em Órbita]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[É o amorrr...]]></title><description><![CDATA[Mesmo que muito dos meus pacientes me procurem para falar sobre a Carreira, um dos assuntos mais recorrentes nas minhas minhas sess&#245;es &#233; sobre a escuta do amor.]]></description><link>https://istonaoeumroteiro.substack.com/p/e-o-amorrr</link><guid isPermaLink="false">https://istonaoeumroteiro.substack.com/p/e-o-amorrr</guid><dc:creator><![CDATA[Mary em Órbita]]></dc:creator><pubDate>Sun, 01 Feb 2026 20:11:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!jh-B!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Mesmo que muito dos meus pacientes me procurem para falar sobre a Carreira, um dos assuntos mais recorrentes nas minhas minhas sess&#245;es &#233; sobre a escuta do amor.</p><p>Escutar sobre o amor exige muita aten&#231;&#227;o, pois ele raramente aparece de forma expl&#237;cita. O amor costuma est&#225; nas entrelinhas das frases, sil&#234;ncios, desvios  de tudo o que &#233; dito daqueles em que escuto. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://istonaoeumroteiro.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Obrigado por ler Isto n&#227;o &#233; um roteiro! Subscreva gratuitamente para receber novos posts e apoiar o meu trabalho.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Falar de amor convoca muitas emo&#231;&#245;es, &#224;s vezes todas ao mesmo tempo.</p><p>O medo de perder aquele amor.<br>A raiva de n&#227;o se sentir amado como deseja.<br>A repulsa de n&#227;o querer mais aquele amor.<br>A tristeza de n&#227;o ser amado.<br>E a alegria, quando se vive um amor.</p><p>Sim, gente, est&#227;o todos os <em>Divertidamente</em> reunidos por aqui.</p><p>Trago este assunto, pois me deparei com um v&#237;deo que me tocou sobre amores que se desfizeram diante de expectativas que cada um construiu. </p><p>Na hora, lembrei da frase de Lacan:<br>&#8220;Amar &#233; dar o que n&#227;o se tem a algu&#233;m que n&#227;o o quer.&#8221;</p><p>Mas do que isso ele reitera a ideia de que &#8220;O amor como resposta implica o dom&#237;nio do n&#227;o-saber&#8221;.</p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;13c81afb-b476-4720-8b3f-c6a886bf47d3&quot;,&quot;duration&quot;:null}"></div><p>Amar n&#227;o &#233; saber exatamente o que se oferece, nem garantir que o outro queira receber. Talvez por isso o amor seja t&#227;o angustiante.</p><p>E isso, tamb&#233;m, me faz lembrar de que estou assistindo a primeira parte da quarta temporada da s&#233;rie Bridgerton. L&#225; vemos personagens atravessados por atra&#231;&#245;es m&#250;tuas, mas profundamente confusos sobre o que desejam e sobre <em>como</em> desejam desejar aquilo que sentem.</p><p>Temos Sophie, em sua fantasia de dama prateada, fingindo ser uma lady daquela realidade, mesmo e se encantando com aquilo que &#233; de mais simples. No fundo, ela sabe que n&#227;o pertence &#224;quele lugar, mesmo tendo pertencido a ele em algum momento do passado.</p><p>Do outro lado, Benedict se sente nauseado pela rotina de substituir o irm&#227;o com lorde em sua aus&#234;ncia, al&#233;m do inc&#244;modo constante de ser nomeado como &#8220;o segundo filho&#8221;. Preso a um lugar que n&#227;o escolheu, ele prefere se anestesiar nas libertinagens que o mundo lhe oferece.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!jh-B!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!jh-B!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp 424w, https://substackcdn.com/image/fetch/$s_!jh-B!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp 848w, https://substackcdn.com/image/fetch/$s_!jh-B!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp 1272w, https://substackcdn.com/image/fetch/$s_!jh-B!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!jh-B!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp" width="1024" height="576" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:576,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Bridgerton 4 temporada parte 1 final&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Bridgerton 4 temporada parte 1 final" title="Bridgerton 4 temporada parte 1 final" srcset="https://substackcdn.com/image/fetch/$s_!jh-B!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp 424w, https://substackcdn.com/image/fetch/$s_!jh-B!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp 848w, https://substackcdn.com/image/fetch/$s_!jh-B!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp 1272w, https://substackcdn.com/image/fetch/$s_!jh-B!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ea6d447-7abc-42dd-a60f-76a04d98538e_1024x576.webp 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>O que me chama aten&#231;&#227;o n&#227;o &#233; o romance em si, mas como &#233; poss&#237;vel ver como o amor se apresenta para cada um deles, mesmo sem eles saberem exatamente o que fazer. </p><p>E isso &#233; que mais escuto na cl&#237;nica:<br>pessoas que sofrem n&#227;o apenas porque amam, mas porque esperavam que o amor resolva algo que eles nem sabem muito bem como resolver. </p><p>Se o amor s&#243; se sustenta no n&#227;o-saber, n&#227;o vai ser a partir do controle que o amor vai se constituir. O amor aparece quando aceitamos que n&#227;o sabemos exatamente o que damos, nem se o outro quer aquilo que oferecemos. </p><p>Na cl&#237;nica, escutar o amor n&#227;o &#233; ajudar algu&#233;m a amar &#8220;melhor&#8221;, mas sim, suportar essa falta em n&#227;o-saber.</p><p>&#201; gente, ainda tem pensamentos incompletos para ainda falar e escrever.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://istonaoeumroteiro.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Obrigado por ler Isto n&#227;o &#233; um roteiro! Subscreva gratuitamente para receber novos posts e apoiar o meu trabalho.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Haruki Murakami + Julie & Julia + o processo de criar]]></title><description><![CDATA[Nessas minhas andan&#231;as no YouTube, acabei me encontrando com alguns conte&#250;dos sobre escrita e di&#225;rio.]]></description><link>https://istonaoeumroteiro.substack.com/p/haruki-murakami-julie-and-julia-o</link><guid isPermaLink="false">https://istonaoeumroteiro.substack.com/p/haruki-murakami-julie-and-julia-o</guid><dc:creator><![CDATA[Mary em Órbita]]></dc:creator><pubDate>Thu, 29 Jan 2026 00:14:39 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!SCkm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Nessas minhas andan&#231;as no YouTube, acabei me encontrando com alguns conte&#250;dos sobre escrita e di&#225;rio. Isso me chamou aten&#231;&#227;o porque, recentemente, eu havia comentado com um amigo de profiss&#227;o que estava criando e relatando as coisas como se fosse um di&#225;rio de campo heur&#237;stico.</p><p>Para uma melhor defini&#231;&#227;o, trata-se de uma ferramenta de pesquisa qualitativa e pr&#225;tica profissional, focada n&#227;o apenas no registro objetivo, mas na descoberta, reflex&#227;o e interpreta&#231;&#227;o dos fen&#244;menos observados no &#8220;campo&#8221;. Diferente de um registro puramente descritivo, a abordagem heur&#237;stica <strong>valoriza as experi&#234;ncias pessoais, os insights, os sentimentos e a subjetividade do pesquisador como parte integrante da produ&#231;&#227;o de conhecimento.</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://istonaoeumroteiro.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Obrigado por ler Isto n&#227;o &#233; um roteiro! Subscreva gratuitamente para receber novos posts e apoiar o meu trabalho.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><blockquote><p><em>Tudo isso porque, sendo bem honesta, eu t&#244; puta da vida com como &#233; o processo de criar conte&#250;do nas redes sociais como psic&#243;loga e como &#233; dif&#237;cil querer mostrar sua autenticidade sem se sentir julgada por amigos e colegas de profiss&#227;</em>o.</p></blockquote><p>Mas isso &#233; papo pra outra newsletter.</p><p>Voltando &#224;s andan&#231;as, encontrei um v&#237;deo falando sobre este homem: <strong>Haruki Murakami.</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!zN_y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e1365cc-e6ba-4a4c-88e8-39cfe848d2e1_800x445.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!zN_y!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e1365cc-e6ba-4a4c-88e8-39cfe848d2e1_800x445.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zN_y!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e1365cc-e6ba-4a4c-88e8-39cfe848d2e1_800x445.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zN_y!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e1365cc-e6ba-4a4c-88e8-39cfe848d2e1_800x445.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zN_y!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e1365cc-e6ba-4a4c-88e8-39cfe848d2e1_800x445.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!zN_y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e1365cc-e6ba-4a4c-88e8-39cfe848d2e1_800x445.jpeg" width="800" height="445" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5e1365cc-e6ba-4a4c-88e8-39cfe848d2e1_800x445.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:445,&quot;width&quot;:800,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!zN_y!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e1365cc-e6ba-4a4c-88e8-39cfe848d2e1_800x445.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zN_y!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e1365cc-e6ba-4a4c-88e8-39cfe848d2e1_800x445.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zN_y!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e1365cc-e6ba-4a4c-88e8-39cfe848d2e1_800x445.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zN_y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e1365cc-e6ba-4a4c-88e8-39cfe848d2e1_800x445.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Haruki Murakami</figcaption></figure></div><p>Eu n&#227;o sabia quase nada sobre ele. Fui descobrir que &#233; um baita escritor japon&#234;s contempor&#226;neo, al&#233;m de um grande maratonista. Mas o que mais me chamou aten&#231;&#227;o foi a forma como ele escreve seus di&#225;rios de campo, muito parecido com um pesquisador heur&#237;stico. Ele observa os fen&#244;menos &#224; sua volta e descreve tamb&#233;m como se sente, seus pensamentos, seus insights, quase que imediatamente, conforme as ideias lhe v&#234;m &#224; cabe&#231;a.</p><p>E olha s&#243;, quem est&#225; exatamente fazendo isso?</p><p>Brincadeiras &#224; parte, eu me sinto muito &#224; vontade em descrever como &#233; esse processo de cria&#231;&#227;o e o que se passa na minha cabe&#231;a enquanto trabalho. Por isso a documenta&#231;&#227;o de tudo.</p><p>E foi assim que cheguei tamb&#233;m ao filme Julie &amp; Julia, que acabei de assistir e j&#225; me sentei para escrever tudo o que senti com a narrativa.</p><p>Para quem n&#227;o est&#225; familiarizado, Julia Child foi uma cozinheira que levou a culin&#225;ria francesa para os EUA na d&#233;cada de 60. J&#225; Julie Powell foi uma escritora que decidiu assumir um desafio intenso: 365 dias e 524 receitas do livro Dominando a Arte da Culin&#225;ria Francesa, de Julia Child, relatando toda a experi&#234;ncia em seu blog.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!SCkm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!SCkm!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg 424w, https://substackcdn.com/image/fetch/$s_!SCkm!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg 848w, https://substackcdn.com/image/fetch/$s_!SCkm!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!SCkm!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!SCkm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg" width="620" height="349" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:349,&quot;width&quot;:620,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!SCkm!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg 424w, https://substackcdn.com/image/fetch/$s_!SCkm!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg 848w, https://substackcdn.com/image/fetch/$s_!SCkm!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!SCkm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff48122d8-ddc2-4027-b2a2-bbd452e4cae0_620x349.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>As atrizes Meril Streep e Amy Adams que interpretaram Julie &amp; Julia</strong></figcaption></figure></div><p>E &#233; imposs&#237;vel assistir a esse filme sem um sorriso no rosto.</p><p>A gente v&#234; o processo em duas camadas: Julia aprendendo a cozinhar e mostrando seu valor dentro de uma cultura totalmente diferente da sua, e Julie, testando, errando, acertando, descrevendo sucessos e desastres dentro da cozinha.</p><p>E n&#227;o &#233; exatamente isso que eu estou vivendo agora?</p><p>Como criar conte&#250;do nas redes sociais diante do sentimento constante de fracassar ou ter sucesso em algo que voc&#234; nem sabe direito como fazer?</p><p>No final do filme, desculpa o spoiler, eu chorei.</p><p>Julie tinha Julia num pedestal. Ela interagia com a fantasia de Julia, como ela pensava, cozinhava e agia. Era como se Julia fosse uma esp&#233;cie de ideal que organizava n&#227;o s&#243; a cozinha, mas tamb&#233;m o casamento e a forma de se posicionar no mundo.</p><p>Julie sempre teve o desejo de conhecer Julia pessoalmente e faltando menos de um m&#234;s para completar o desafio, tudo isso desmorona quando ela descobre, por meio de uma liga&#231;&#227;o de um assessor, que Julia acompanhava o blog, mas n&#227;o aprovava o conte&#250;do. <strong>N&#227;o achava respeitoso e de bom tom.</strong></p><p>Foi duro para Julie perceber que sua &#237;dola n&#227;o s&#243; via seu trabalho, como n&#227;o validava.</p><p>E a vida &#233; muito assim, n&#233;? A gente cria projetos, se exp&#245;e, tenta inventar formas de come&#231;ar, muitas vezes buscando valida&#231;&#227;o externa. E quando essa valida&#231;&#227;o vem de forma negativa, d&#225; vontade de desistir e de deitar na cama por horas pensando por que eu me dediquei tanto a isso.</p><p>Mas no filme, h&#225; um di&#225;logo maravilhoso entre Julie e Eric, seu marido.</p><blockquote><p><strong>Eric: </strong>A Julia Child na sua cabe&#231;a &#233; perfeita. A Julia Child que n&#227;o entende seu projeto n&#227;o &#233;. E &#233; s&#243; aquela na sua cabe&#231;a que importa.<br><strong>Julie:</strong> Eu nunca vou conhec&#234;-la.<br><strong>Eric:</strong> Mas voc&#234; j&#225; a conhece.</p></blockquote><p>Isso me atravessou.</p><p>Quantas vezes fantasiamos sobre o que achamos que o Outro deseja de n&#243;s? Tanto para nos punir quanto para nos idealizar? E o quanto isso governa nossas escolhas?</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!3CAu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d62efea-9577-41d1-9af1-44634237600d_615x300.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!3CAu!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d62efea-9577-41d1-9af1-44634237600d_615x300.jpeg 424w, https://substackcdn.com/image/fetch/$s_!3CAu!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d62efea-9577-41d1-9af1-44634237600d_615x300.jpeg 848w, https://substackcdn.com/image/fetch/$s_!3CAu!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d62efea-9577-41d1-9af1-44634237600d_615x300.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!3CAu!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d62efea-9577-41d1-9af1-44634237600d_615x300.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!3CAu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d62efea-9577-41d1-9af1-44634237600d_615x300.jpeg" width="615" height="300" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2d62efea-9577-41d1-9af1-44634237600d_615x300.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:300,&quot;width&quot;:615,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!3CAu!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d62efea-9577-41d1-9af1-44634237600d_615x300.jpeg 424w, https://substackcdn.com/image/fetch/$s_!3CAu!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d62efea-9577-41d1-9af1-44634237600d_615x300.jpeg 848w, https://substackcdn.com/image/fetch/$s_!3CAu!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d62efea-9577-41d1-9af1-44634237600d_615x300.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!3CAu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d62efea-9577-41d1-9af1-44634237600d_615x300.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Cozinha de Julia que virou um acervo memorial</figcaption></figure></div><p>Julie n&#227;o s&#243; termina o desafio como, no fim, visita a cozinha de Julia. Tira fotos, deixa uma esp&#233;cie de oferenda, um peda&#231;o de manteiga, e finaliza com uma declara&#231;&#227;o simples.</p><div class="pullquote"><p><strong>Julie: Eu amo voc&#234;, Julia.</strong></p></div><p>E eu me acabei de chorar.</p><p>Julie aceitou que n&#227;o precisava da aprova&#231;&#227;o de Julia. Porque, no fundo, ela j&#225; tinha conseguido o que mais importava: acreditar em si mesma.</p><p><em><strong>Talvez criar conte&#250;do hoje seja o meu desafio das 524 receitas. N&#227;o pelo volume, mas pela exposi&#231;&#227;o, pela tentativa e pela possibilidade de fracassar em p&#250;blico.</strong></em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://istonaoeumroteiro.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Obrigado por ler Isto n&#227;o &#233; um roteiro! Subscreva gratuitamente para receber novos posts e apoiar o meu trabalho.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Criar conteúdo é lindo até você começar a fazer...]]></title><description><![CDATA[Estoy cansado, jefe!]]></description><link>https://istonaoeumroteiro.substack.com/p/criar-conteudo-e-lindo-ate-voce-comecar</link><guid isPermaLink="false">https://istonaoeumroteiro.substack.com/p/criar-conteudo-e-lindo-ate-voce-comecar</guid><dc:creator><![CDATA[Mary em Órbita]]></dc:creator><pubDate>Sun, 18 Jan 2026 18:49:26 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!6ZdZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6ZdZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6ZdZ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg 424w, https://substackcdn.com/image/fetch/$s_!6ZdZ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg 848w, https://substackcdn.com/image/fetch/$s_!6ZdZ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!6ZdZ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!6ZdZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg" width="620" height="323" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:323,&quot;width&quot;:620,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:28529,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://istonaoeumroteiro.substack.com/i/184982580?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!6ZdZ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg 424w, https://substackcdn.com/image/fetch/$s_!6ZdZ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg 848w, https://substackcdn.com/image/fetch/$s_!6ZdZ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!6ZdZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf03841a-42fd-433d-8d9a-d5dd8f6888a1_620x323.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Antes da pandemia as coisas eram mais f&#225;ceis.</p><p>Eu s&#243; queria poder fazer posts de 3 benef&#237;cios para voc&#234; fazer terapia, mas hoje &#233;&#8230; N&#227;o &#233; depress&#227;o, &#233; sobre a falta do investimento do seu desejo.<br><br>Vejo o quanto &#233; cansativo mesmo criar e como eu gostaria mesmo de delegar essas fun&#231;&#245;es para quem sabe mesmo fazer. Eu quero &#233; estudar psican&#225;lise e ajudar os meus pacientes e n&#227;o ser designer, redatora, editora ou 500 coisas que o marketing sabe fazer.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://istonaoeumroteiro.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Obrigado por ler Substack de Mary! Subscreva gratuitamente para receber novos posts e apoiar o meu trabalho.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>E o mais foda &#233; que me vejo estudando muito sobre essas coisas do que sobre coisas que s&#227;o muito mais importantes e preciosas para mim. </p><p>Eu gosto de estudar sobre cria&#231;&#227;o de conte&#250;do, pois inclusive &#233; umas das coisas que contribuo para pacientes meus que s&#227;o da &#225;rea da criatividade. Mas eu detesto ter que fazer isso para comprovar que sou boa no que fa&#231;o, justamente para ter que captar clientes e pacientes. </p><p>Mas o jogo mudou (ai&#8230; como a IA me fez odiar essa express&#227;o), agora para voc&#234; ser relevante, n&#227;o basta ter o conhecimento profissional, t&#233;cnico, vivencial.</p><p>Voc&#234; precisa engajar as pessoas at&#233; o final do v&#237;deo, prender a aten&#231;&#227;o nos 3 primeiros segundos, demandar um desejo para aquela pessoa ser o seu potencial cliente.</p><p>N&#227;o acho errado nada disso, s&#243; cansativo mesmo. </p><p>Ent&#227;o valorizem a galera do marketing, pois eu sou s&#243; psic&#243;loga. </p><p>E enquanto isso vou fazer do jeito que eu quero e consigo fazer</p><p>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://istonaoeumroteiro.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Obrigado por ler Substack de Mary! Subscreva gratuitamente para receber novos posts e apoiar o meu trabalho.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Escrevendo à toa...]]></title><description><![CDATA[Isto n&#227;o &#233; um roteiro!]]></description><link>https://istonaoeumroteiro.substack.com/p/escrevendo-a-toa</link><guid isPermaLink="false">https://istonaoeumroteiro.substack.com/p/escrevendo-a-toa</guid><dc:creator><![CDATA[Mary em Órbita]]></dc:creator><pubDate>Sat, 17 Jan 2026 19:50:08 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!pftZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Isto n&#227;o &#233; um roteiro!</p><p>&#201; um espa&#231;o onde vou colocar ideias soltas, pensamentos, projetos e desejos. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://istonaoeumroteiro.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Obrigado por ler Substack de Mary! Subscreva gratuitamente para receber novos posts e apoiar o meu trabalho.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Tudo para que eu possa construir o meu conte&#250;do para outras plataformas. </p><p>Vi esta ideia no Instagram de um criador que faz primeiro a sua Newsletter e depois cria outros formatos com este conte&#250;do e achei a ideia genial.</p><p>Ent&#227;o por causa disso, decidi criar esta news para me orientar. </p><p>Tudo com o objetivo de fazer a cria&#231;&#227;o deste conte&#250;do e conseguir me estabelecer como uma creator.</p><p>Vamos ver como me saio.</p><p>Pretendo escrever sempre que poss&#237;vel sobre tudo que me chamar minha aten&#231;&#227;o.</p><p>Talvez eu fa&#231;a um di&#225;rio de cria&#231;&#227;o tamb&#233;m para ver sobre como posso estruturar cada tipo de conte&#250;do.</p><p>N&#227;o mais. </p><p>&#201; s&#243; isso mesmo.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!pftZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!pftZ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg 424w, https://substackcdn.com/image/fetch/$s_!pftZ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg 848w, https://substackcdn.com/image/fetch/$s_!pftZ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!pftZ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!pftZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg" width="1200" height="1213" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1213,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:386477,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://istonaoeumroteiro.substack.com/i/184894546?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf5b16f7-c5b0-4a78-a938-99f90399733b_1200x1600.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!pftZ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg 424w, https://substackcdn.com/image/fetch/$s_!pftZ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg 848w, https://substackcdn.com/image/fetch/$s_!pftZ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!pftZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c52ae3c-474d-43c1-985b-90868e3be47a_1200x1213.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Desespero kkkkkk.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://istonaoeumroteiro.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Obrigado por ler Substack de Mary! Subscreva gratuitamente para receber novos posts e apoiar o meu trabalho.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Em breve]]></title><description><![CDATA[Este &#233; o Isto n&#227;o &#233; um roteiro.]]></description><link>https://istonaoeumroteiro.substack.com/p/coming-soon</link><guid isPermaLink="false">https://istonaoeumroteiro.substack.com/p/coming-soon</guid><dc:creator><![CDATA[Mary em Órbita]]></dc:creator><pubDate>Sat, 17 Jan 2026 17:50:35 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!W2VQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe91e0399-7ebf-4134-a005-93c52f572354_2048x2048.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Este &#233; o Isto n&#227;o &#233; um roteiro.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://istonaoeumroteiro.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscreva agora&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://istonaoeumroteiro.substack.com/subscribe?"><span>Subscreva agora</span></a></p>]]></content:encoded></item></channel></rss>